Theo Baker's How to Rule the World: An Education in Power at Stanford University tells the story of a freshman reporter who brings down a university president, but the real subject sits one level above that plot. The book is about what happens when an institution built to educate starts to run itself like a company with shareholders to protect rather than a faculty to serve. Baker never states this as his thesis, but every scene where lawyers and public relations teams move faster than any dean or professor proves it for him. Stanford, in his telling, behaves less like the university of old and more like a corporation defending its stock price.
What struck me first, before any of the argument, was simply the writing. Baker was nineteen or twenty when he wrote this, and the prose reads as if it came from someone twice his age who had spent decades learning how to build a case. The book is gripping in the plain sense of the word. You keep reading past the point where you meant to stop, and you finish it a little amazed that the person who forced out a sitting university president had not yet finished his own degree.I grew up as what people sometimes call a campus brat, spending the first fifteen years of my life inside the boundaries of a college campus before I understood what a campus was actually for. Decades later I found my way back to one, though from a very different angle. I do have several personal connections to people who studied there, both undergraduate and MBA, going back many years. Reading Baker's account of Stanford as an incubator with dorms, I knew the campus he describes, but from the other side of the table.
Baker himself is the book's most complicated character, mostly because he is also its narrator, and he does not always seem aware of the tension that creates. He is gifted at building an argument out of small pieces of evidence, patient in a way that few nineteen year olds are, and genuinely brave in the face of pressure that would have made most adults fold. He is also, at times, a little too pleased with his own audacity, and feels like he is re-creating All The Presidents Men.
The former University President, Marc Tessier-Lavigne comes across as the more interesting figure, even though Baker gives him less sympathy than his own backstory earns. A man who rose from a modest Canadian family through McGill, Oxford, Columbia, and Genentech before becoming Stanford's president is not a simple villain, and the book is strongest when it lets that complexity sit next to the misconduct rather than erasing it for the sake of a cleaner story. Elisabeth Bik, the image forensics expert Baker recruits, is the real reason the investigation works, though she gets far less space on the page than her role deserves.
The Stanford administration itself is where the book is thinnest. The Board of Trustees and the legal and public relations apparatus around it never become people in these pages, only a single defensive reflex that responds to bad news by trying to make it disappear, and only changes course once disappearing the problem is no longer possible. This is probably true of any bureaucracy come to think of it.
The place the book earns real criticism is its handling of the so called War on Fun, the crackdown on parties and Greek life that Baker treats mostly as bureaucratic overreach against ordinary college fun. Left out of that account is the fact that much of the crackdown followed campus sexual assault cases, Chanel Miller's among them, which gave the administration a real reason to act that has nothing to do with joylessness. Leaving that context out does not just weaken one chapter. It changes what the reader thinks the book is arguing.
I will not walk through exactly how the story ends, since some of us have not finished it yet, but I will say the cost of the outcome is not evenly shared, and Baker is honest enough to admit that some of the people who helped him paid a higher price than he did.
Structurally, the book reads less like a memoir and more like the case file it describes. Baker lays out his evidence the way an investigator lays out proof, one piece at a time, until the conclusion feels inevitable before he ever states it outright. It is a fitting shape for a book about a man accused of manipulating data, since the book itself never asks you to take anything on faith.
For his efforts Baker becomes the youngest ever winner of the highest award in journalism, the George Polk award. A wonderful recognition of a book that was truly compelling to read.
Now .... what was I doing at age 19, I wonder?!

8 comments:
Interesting. Your review makes me want to read the book. Gripping -the review itself and hopefully the book too
Hi Surya, Was this a true story , unbelievable feat for a nineteen year . Even better is to narrate it coherently and take it a logical end.
But to me most of the uni's today are run like corporations and education itself has just become a mass production industry. Whether they churn out industry ready graduates or graduates knowledgeable in their fields is highly questionable. Would be an interesting read sounds more like a thriller ."
nice review. Theo Baker is the son of Peter Baker of NYT and Susan Glasser of New Yorker, two very prominent journalists. I wonder Theo's upbringing played any role in his willingness to take on the Univ President.
I have not read the book yet. I wonder why he suspected Marc Tessier of academic fraud and hired a forensic image analyst. As you stated, Marc was a very highly regarded neuroscientist who rose to become the Prez of Stanford.
Your point about universities acting like corporatios is very valid. As we all know, Stanford has collected billions in royalties from its licensing of the original algorithm to Google. This has opened up a pandora's box. Stanford wants to breed many more golden geese like the search algorithm. Every Univ wants to be like Stanford and have hired army of lawyers. I can say from personal experience that you have to go through at least one or two lawyers and few contracts before you can collaborate with a university professor.
Your review has motivated me to read this book. Thank you"
Your observation that the book itself almost reads like the case file it describes is particularly clever. The evidence keeps accumulating until the conclusion begins to feel inevitable.
Of course this book will always make me smile for another reason. You first suggested it to me over that lovely birthday lunch at Spice Room, during one of those conversations that keeps unfolding long after the table is cleared. Reading your review now feels like another chapter in that same conversation.
I enjoyed the book when I read it, but your review makes me want to go back through parts of it again with your review by the side
It’s a different kind of campus tour.
Theo was clearly meticulous, and having the Stanford Daily behind him must have mattered enormously. Then to become the youngest George Polk Award recipient on top of it. Kudos to him. That is one seriously tenacious guy. The whole thing reads like a roller coaster as he keeps pulling at one thread and discovers just how big the story really is.
Well, I know what I was doing at 19 – passing the bong!
Stanford’s a strange place. And has an unusual mission – from the old-school ‘loco parentis’ to new-school ‘ incubator’.
I guess preparing kids for life is just too boring….
Monetization of students presence in the college is another to look at.
Fees has gone up multifold.
Education in private is fixing a vacuum cleaner to the parents' wallet/ bank account.
International school fees is very high, a few lakhs per year.
Colleges force every student open a bank account with a nearby bank where the college has account.
A back of the envelope calculation....
Minimum balance = Rs.10,000/-
Multiplied by number of accounts opened by students.
Gives the college a handsome kitty for overdraft negotiation with that bank !!
Some students don't close that account even after completion !!!
This is a global trend is what I feel, here it is a little blatant , other developed nations , it is nearly camouflaged. That’s it
I see this in many African nations and now in Australia too
Surprisingly Europe seems to buck this trend
Their college or u I resort fees are among the lowest in the world even cheaper than Indian private universities
France and Germany even seem to offer scholarships for those who have learnt their language
My review of Theo Baker's book argued that Stanford behaves less like a university of old and more like a corporation with a stock price to protect, using its own legal and public relations machinery to manage a scandal rather than confront it. That single framing, corporation instead of university, became the thread everyone kept pulling on afterward.
Monetizing research
Stanford's own fortune traces back to licensing a search algorithm two of its students built, then holding the equity instead of cash. That single deal may be the real origin of the university treating research as a business asset worth cultivating rather than simply funding.
Monetizing presence
Colleges require students to open accounts at a partner bank with a mandatory minimum balance, aggregated across thousands of students into real negotiating power for the college's own banking relationship. Simply being enrolled generates value for someone else, with no research or invention required.
Ownership and regulation merging
In some states, a majority of private professional colleges are founded or controlled by politicians or their families, with no separation between the people who own the institutions and the people meant to regulate them. Nothing needs exposing there. Nothing is hidden.
A global pattern
This is a worldwide pattern, simply more visible in some places than others. Currency conversion and local taxes profit banks and host governments every time a family sends a child abroad, regardless of what the university itself charges.
Competition versus capture
One state's engineering colleges went from nine schools in the early 1980s to over five hundred today, nearly all private and profit driven. Competition for students pushed some of them toward real quality. Capture removes that pressure entirely.
What changed underneath
The deepest point was the smallest. Universities once stood in for a kind of parent, responsible for who a student became. That shifted, and policies that look like care now look more like risk management for an asset meant to be monetized later. Old rules and new incentives fit the same shape.
My review that started as one book turned into a real argument. Institutions have already changed. The real question is whether anything besides regulation or competition ever forces one to behave well. Without either one, nothing stops the drift from care to extraction, and nothing brings it back.
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